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Re-Imaging PR for Conscious Commerce


“Reinvention has been the key ingredient in [Paula Amato’s] latest venture, PAI/Life..." -FORBES

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Re-Imaging PR for Conscious Commerce


“Reinvention has been the key ingredient in [Paula Amato’s] latest venture, PAI/Life..." -FORBES

 OUR VISION

 

A purpose-driven PR company—furthering conversations and creating awareness for our clients—a diverse community of wellness experts, musicians, authors, thought leaders and visionary brands that are influencing the way we look + feel + think + play—while inspiring us to live a vibrant + fulfilled life.

By leveraging our longstanding and diverse relationships infused with progressive ideas and unique strategies, we are assisting our clients in creating impactful and sustainable visibility. We are re-imagining what a modern-day PR company could and should look like by creating provocative campaigns that aim to elevate our clients' exposure while supporting their authentic vision. That's what we call Conscious PR.

PAI/Life is the evolution of PAI Media—a boutique firm that has represented some of the most influential musicians and songwriters of our time. Music— with its undeniable ability to please our senses, lift our souls + unify us, will continue to play an important role as we embark on this new journey.

 

Media Relations | Content Ideation | Strategic Partnerships | Brand Messaging| Curated Events | Consulting

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About Paula Amato


ABOUT PAULA AMATO, Founder:

"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced the way we look + feel + think + play. From stadiums to ashrams, I’ve experienced the profound wisdom and power of sound + silence + the interconnectedness of all things. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."

Throughout her longstanding career as a media specialist, Paula Amato, has developed successful campaigns for legendary recording artists such as: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, AC/DC, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), Butch Vig,record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert, Jingduan Yang, MD,The Zen Effect, authors such as SG Browne, as well as, many other songwriters and start-ups .

Before starting PAI, Paula Amato was national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.

About Paula Amato


ABOUT PAULA AMATO, Founder:

"I've been inspired by my experiences working with and learning from world-renowned musicians, executives, songwriters, authors, producers, yogis + shamans, who have collectively influenced the way we look + feel + think + play. From stadiums to ashrams, I’ve experienced the profound wisdom and power of sound + silence + the interconnectedness of all things. I bring this sensitivity and vision to my work. PAI/Life is the manifestation of this."

Throughout her longstanding career as a media specialist, Paula Amato, has developed successful campaigns for legendary recording artists such as: Andy Summers (The Police), Blue Rodeo, Robert Plant, Pete Townshend, AC/DC, producers Martin Terefe (Jason Mraz, Train, Mary J. Blige), Butch Vig,record company executives Ahmet Ertegun, Doug Morris, Pete Ganbarg, integrative wellness expert, Jingduan Yang, MD,The Zen Effect, authors such as SG Browne, as well as, many other songwriters and start-ups .

Before starting PAI, Paula Amato was national director of publicity for Atlantic Records. She also has served as an adjunct professor at New York University’s Steinhardt School of Culture, Education, and Human Development, where she taught public relations in their undergraduate program.

Paula Amato was recently featured in Woman@Forbes. Ironically, the focus of this piece is FEAR as it relates to entrepreneurship—a topic that resonates with so many of us: It’s appropriately titled, Don’t Let Fear Bully You and we hope it will inspire you in some way.

"My experience has taught me that we have to take risks, particularly in times of uncertainty, in order to truly achieve something great."

 

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Placements


Placements


We are a small, passionate and focused company that gets great results. Our clients have been featured in:

Forbes | NPR | Rolling Stone |USA Today | The New York Times |New York Magazine | Associated Press | Well + Good |Goop | Food + Wine | Yoga Journal | Yahoo Health | Reuters | Prevention | Wired | Spin | Filter |Parents| People | Entertainment Weekly |The New Yorker | Los Angeles Times | Manhattan Book Review | Publisher's Weekly | Billboard |Variety | Today Show | Fox + Friends |CNN |CBS Morning News | Letterman |Conan O’ Brien | The Tonight Show | Craig Ferguson | Jimmy Kimmel, Austin City Limits, and many others...

"I have worked with Paula Amato for the last ten years on several projects including CDs, tours and books. She has proved to be the most able and efficient publicist I have ever worked with."

Andy Summers (The Police)